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48 Hour Clarity

Unlock Strategic Clarity in Just Two Days

A focused 1:1 sprint for business owners and founders who need clarity and direction fast.

You’ll walk away from your session with a clear path, and receive your custom Breakthrough Map within 2 business days.

Problem and Context

You’ve got a challenge. Most small businesses jump from problem to solution without a proper diagnosis, because no one offers one.

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Business help is fragmented. Accountants, marketers, and lawyers each solve parts of the puzzle. Holistic, practical strategy is not common, and consultants often feel expensive, vague, and disconnected from the small to medium business reality.

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In the rush to “fix it now,” businesses throw solutions at symptoms: marketing, sales, branding, automation. Time and money get spent chasing short-term relief.

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The result? A cycle of fixes, and a cycle of frustration.

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1a. A sample of a digital model for an IT company

Real progress starts when you step back and see your business as a system—a living performance engine made of connected parts, like this model of the connections that make up part of an IT support business.​

 

While there are many areas of potential focus to solve a problem, not every move creates equal impact, and few moves alone create lasting performance.​

The key is understanding the dynamics of what ignites your business:
• What needs to come together, and how
• What needs to build up or drain away, and at what rate

 

It’s technical and it’s creative. That’s what this sprint is for:
To diagnose the real issue and identify the points of power that will shift your situation.

Working on Laptop

What You Get

The Breakthrough Strategy Sprint includes:

  • A 15-minute trust-building meet and greet before signing on.

  • A 90-minute 1:1 deep-dive diagnostic session

  • A custom Breakthrough Map delivered as a PDF within 2 business days

  • 3 days of DM or voice message support for Q&A’s and next steps

  • Optional 15-min check-in a week later

What's in the breakthrough map?

  • Your PDF Breakthrough Map includes:

  • A simple dynamic model of your business with a clear diagnosis of what’s driving the problem

  • A simplified view of the levers that make up your unique performance engine

  • Your single highest-leverage point right now

  • A focused path of bold, immediate action

  • If you feel you need help to take things forward, we can discuss that later.

Image by Austin Distel
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Why work with me?

Hard stuff loves me, and I’m good at connecting dots to find creative solutions others don’t easily see.

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This is not coaching or consultancy. I’m bringing a strategist’s eye and a systems lens. You’ll walk away with a clear, practical path to results that impact your bottom line–whatever that is. No fluff.​

I’ve spent over 20 years working inside complex organisations in strategy, operations, systems, and business analysis.

“Selase is very wonderful and surprising. He speaks some Chinese. He didn’t have experience in film or distribution, but he challenged us to try a very smart and tricky distribution strategy. It was so clever and low cost. We got a very big investment. Unbelievable and great thinking.”

 

Ke Li Ming, Shanghai Ruyi Investment management.

​My work has ranged from:

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  • Designing revenue improvement strategies for Kmart Tyre & Auto (now mycar) service centres

  • Working out how Telstra could deliver the same quality of telephony support services to the ATO for less

  • Developing strategies to improving overseas market access for Australian growers

  • Clearing $200K in dormant stock for an oriental rug gallery in 10 weeks, with zero ad spend

  • Creating a high-ROI direct marketing strategy for an independent grocery brand that had no customer data

  • Designing a self-reinforcing promotional strategy for an independent Film Studio that achieved a $0.43 per subscriber acquisition cost compared to $2.50–$6 via paid advertising

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I’ll help you see your business as a working system, and spot the unique levers you’ve got to create the improvement you need.

Forest Road

Who It’s For

This is for you if you’re:

  • Experiencing a blocked road, no road, or missed road

  • Drowning in activity but unsure what decision will actually make the difference

  • Working hard, but progress feels slow, scattered or going in circles

  • Sitting on a great idea, but unsure how to take it forward.

Why there are no testimonials (yet)

This is the first time I’m offering my work in this format.

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That means two things:

  • You’re getting early access to something I’ve refined over years of strategic work

  • I’m offering it at a significantly lower price than it will be in future, for what you’re getting.

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Once this round is complete, I’ll capture client feedback and results.

For now, I’m offering it only to those who resonate with the message, the approach, and the value. If that’s you, I’d love to work with you.​

Pricing and Guarantee

Investment:
$1,200 (first 5 spots)
$1,500 thereafter

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100% Integrity Guarantee:
If after our 1:1 session you feel there’s no shift, no insight, no movement, and no value anticipated in what follows, I’ll refund you in full, then and there.

 

No awkwardness, no questions.

Ready to break through?

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