What is a Living Venture?
A living venture is a business integrated into a healthy and supportive ecosystem of partners, services, capabilities, and resources to create integrated or shared products and services.
By coming together specifically to create products and services of greater shared value, these businesses can achieve more together, and for less than they could alone.
Living ventures are the future of sustainable and resilient business for SME's. Why fight over a shrinking pie when, through collaboration, you can reach for and enjoy a much larger piece of the pie for less effort and cost? It's about "co-opetition"—cooperating to compete or overcome competitive pressure.
How We Create Living Ventures
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Living Ventures are characterised by the ABACUS Framework™
Adaptability
A
Designed for change: Living Ventures are designed with adaptability at their core. By understanding how different parts of the business impact each other as the environment changes, their adaptive design allows them to evolve with the market. This intentional design allows Living Ventures to anticipate shifts and respond effectively, staying resilient in dynamic environments.
Business Blueprint
B
​​Creating a living model: Living Ventures use a dynamic map of their entire business. This blueprint shows how all parts work together to create value. It highlights areas for improvement and reveals how changes in one area affect others. This big-picture view allows for strategies that boost multiple aspects of the business at once, creating a unique edge that's hard for competitors to copy.
Amplified Value
A
Magnifying collective strengths: Living Ventures collaborate with others in ways that multiply each partner's strengths. This approach creates more value than the sum of its parts, leading to innovative solutions and a resilient business. By amplifying value, Living Ventures achieve more together than they can alone.
Collaborative Ecosystem
C
Thriving through partnerships: Living Ventures build and nurture networks of strategic relationships. This ecosystem approach enables shared resources, knowledge, and capabilities. By collaborating effectively, Living Ventures achieve goals that would be difficult alone, creating a robust foundation for sustained growth.
U
Unique Positioning
Carving out market space: Living Ventures develop distinct strategies that set them apart. This unique approach helps avoid direct competition and creates new market opportunities. By focusing on what makes them distinctive, Living Ventures attract loyal customers and build strong brand identities.
S
Sustainability
Building for the long haul: Living Ventures are designed to prioritise practices that ensure lasting success. This long-term focus shapes decision-making, resource allocation, and growth strategies.