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Table
Rugs Moved
40+ premium rugs enrolled in residency offer in 10 weeks
Offer Uptake
~27%
Average Price Paid
$5,760
Immediate Cash flow
$34,000+ in upfront payments
Projected contract value
$226,900+ over residency term (on top of ordinary channel sales)
Customer Reactivation
60+ dormant customers re-engaged
Cash Improvement
18:1 uplift on underperforming stock segment
Cash ROI (client perspective)
12.1:1 return on strategy (upfront + performance fee)
Retained Value
Client retained over $208,000 in new revenue.
Brand Impact
No discounting. Premium position reinforced.
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